Browse Articles in "Direct Marketing"

With the abundance of outstanding promotional products available it is easy to get caught up in the hype of decorating your clients desk with your company logo. What many tend to forget is that people spend just as much time outside of the office as they do sitting at their desk inside. What you may want to consider doing is taking advantage of your clients leisure time, by giving them a promotional cooler bag to create your marketing message.

More and more companies are including an SMS campaign in their marketing arsenal. And with good reason. Mobile marketing has been on the rise ever since it was first used. And with more and more people owning a cell phone, the success will continue for a long time to come.
There are a few thing to take into consideration though. Setting up an sms campaign should be done a little differently than other marketing campaigns.
Here are 10 tips that can massively increase your success rate.
1) Be clear and specific in your ad or incentive. The consumer will react a lot more positive when the promotion delivers what it promised.
2) When using video ads, produce a short script that will increase the consumers interest. If the ad is too long, he will click away without giving it a second thought.
3) Use a plain straightforward approach that's easy to understand and increases the consumers ...

With mobile phone advertising you can promote ring tones, games and other services. Lately though, you can even send specific promotions for your brand or service, even if it is not related to mobile phones. For example, if you are launching a new energy drink, you could send an ad to your target markets' mobile.
Most of the time, a service like this is based on a subscription. You sign a contract with a mobile marketing agency, which then sends your ad or promotion as a text message (SMS) or MMS. If you prefer, you can even broadcast a message to the phone's idle screen.
These ads aren't just send to anyone. People have to register, notifying that they are willing to receive ads. Usually, they will need to fill in certain details like location, age, occupation, family members, interests, income, travel habits, type of phone... and much, much more. All these details allow you to target ...

Text advertising has been on the rise for years. The recession did slow it down somewhat though. But even with more dynamic mobile platforms like the iPhone and Android, which are also visually more pleasing to the user, text message advertising will continue to be a powerful marketing tool. As a matter of fact, mobile media marketing was up 62% last year and 82% the year before that according to eMarketer, a research firm.
For example, 4INFO, the biggest mobile marketing company at the moment, sends over 80 million text ads a month. People sign up to receive these messages voluntarily, so it can never be considered spam. Even huge companies like Yahoo use these services to provide their users with updates on the weather, celebrities, horoscopes and sport scores.
Text messaging between people, especially younger people, is becoming more popular every day. It has even become more popular ...